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the journal.

Notes on branding, packaging, illustration and the creative life. Written between projects.

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How good packaging design increases product sales

Print & Packaging  · 4 min read

how good packaging design increases product sales.

Packaging is often the first interaction a customer has with your brand. Here is how strategic  design directly influences what people choose to buy.

The difference between good and premium design

Brand & Identity  · 5 min read

the difference between good and premium design.

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How designers can use AI without losing creativity

Creative Direction  · 5 min read

how designers can use ai without losing creativity.

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How I Find Design Inspiration in Nature

Illustration  · 4 min read

how i find design inspiration in nature.

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Logo vs Brand Identity: Understanding the Difference

Brand & Identity  · 5 min read

logo vs brand identity: understanding the difference.

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The Psychology of Colors in Branding: How Colors Shape Perception and Influence Decisions

Brand & Identity  · 5 min read

the psychology of colors in branding: how colors shape perception and influence decisions.

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