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Case study  ·  Creative Direction

the green phone campaign.

A natural green palette woven into everyday moments.

Client

Smartphone campaign

Services

Creative direction, AI image direction

Deliverables

Campaign visuals, art direction

Designed by

Create Shades

The Green Phone Campaign

the concept

This campaign was built around the product’s natural green palette, using warm earthy tones and soft lighting to create a cohesive visual identity.

everyday, naturally

Every image follows a consistent colour grading, composition and styling approach, allowing the product to feel naturally integrated into different everyday moments, on a train, in a café or in the garden, while keeping one unified campaign look.

NaturalWarmEveryday

The overall concept focuses on nature, warmth and everyday moments, making the product feel at home in people’s lives.

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