plum's 12th birthday.

A festive anniversary campaign in the brand’s own colours.

Client

Plum

Services

Creative direction, campaign visuals

Deliverables

Anniversary visuals, art direction

Create Shades

the concept

This anniversary campaign explores how a milestone can become a memorable brand experience. Every visual was art-directed using Plum’s signature colours, playful graphic elements and festive compositions.

a celebration in plum

Signature purples and pinks, ribbons, hearts and playful shapes turn each product into a party, while staying instantly recognisable as Plum and building excitement around its 12-year celebration.

PlayfulFestiveRecognisable

The overall concept focuses on play, celebration and recognition, making a 12-year milestone feel like a gift to the audience.

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