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Case study · Print & Packaging
Packaging inspired by the tea gardens of Assam, reflecting the journey from tea leaf to cup.

The packaging is inspired by the tea gardens of Assam, reflecting the journey from tea leaf to cup. The tea picker illustration represents authenticity, craftsmanship, and the people behind every harvest.

The rolling hills and sunrise are derived from the Good Hills logo, creating a consistent brand story across the pack. The earthy green palette conveys freshness, nature, and premium quality, while the clean layout and minimal design elements help position Good Hills as a modern, premium tea brand.
The overall concept focuses on origin, heritage, and trust, making the product feel more authentic and distinctive on the shelf.