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Case study  ·  Campaigns & Communication

badhaai ho india.

A warm, festive social media identity for weddings and celebrations.

Client

Badhaai Ho India

Services

Creative direction, social media design

Deliverables

Post templates, festive graphics, campaign visuals

Designed by

Create Shades

Badhaai Ho India

the concept

This visual identity was designed to celebrate culture through a contemporary lens. Inspired by everyday streets, local textures and authentic moments, the goal was to create a cinematic social media presence that feels warm, immersive and connected to the brand’s story.

one festive palette

Deep maroon, warm gold and cream carry every post, with arches, florals and traditional textures that make each celebration feel personal and every feed feel like one family.

WarmFestivePersonal

The overall concept focuses on celebration, culture and craft, making the feed feel as warm as the events themselves.

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